Amika Velveteen Dream Smoothing Shampoo

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About Us: A Friend to Hair

We are a collective of creatives, hairstylists, chemists, and product enthusiasts who enjoy breaking the mold. In our pursuit of exceptional hair care, we've discovered one of nature's most potent ingredients: sea buckthorn.

This "superfruit" is one of the rare plant-based sources of the fatty acid omega-7, typically found in fish oil. This makes it an extraordinary, holy grail ingredient for maintaining the health of your hair and scalp.

At our core, we are a friend to hair – whether you're a hair stylist, or someone simply seeking to nourish and revitalize your tresses. Our mission is to empower you with the tools and knowledge to achieve gorgeous, healthy hair.

Through our innovative formulations and unwavering commitment to quality, we strive to redefine the boundaries of what's possible in hair care. We're not afraid to challenge the status quo, continuously pushing the limits of what can be achieved with the power of nature.

Our passion for hair care extends beyond the salon and into the everyday lives of our customers. We understand that healthy, radiant hair can have a profound impact on one's confidence and overall well-being. That's why we pour our hearts and expertise into every product we create, ensuring that you receive the very best.

Join us on this transformative journey, where we'll explore the wonders of sea buckthorn and unlock the true potential of your hair. Together, we'll discover the beauty that lies within, one strand at a time.

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